Logo design

Project Title:

Brand Identity Design – Bespoke Carpentry Company

Client:

Independent high-end carpentry brand

Medium size business

Agency:

H14 — Design & Creative Direction

Project Overview:

H14 was commissioned to create a brand identity for a bespoke carpentry company specialising in handmade, design-led furniture. The brand’s philosophy blends craftsmanship with artistry—each piece built to last, yet designed to inspire as a statement of form and function.

Objective:

To design a logo and visual identity that captures the essence of craftsmanship, durability, and design excellence. The visual mark needed to feel artisanal yet modern, appealing to a refined audience that values authenticity and aesthetics.

Creative Direction:

Our approach focused on minimal, balanced forms inspired by woodworking techniques and natural materials. We aimed to reflect structure, precision, and organic beauty through the logo’s geometry and texture. The result is a symbol that bridges heritage craft and contemporary design, representing the brand’s commitment to quality and creativity.

Deliverables:

• Primary and secondary logo marks
  
  
• Visual identity guidelines (typography, colour palette, brand usage)
  
  
• Application
  
  

Result:

The final identity embodies elevated craftsmanship—simple, elegant, and timeless. It reinforces the brand’s position as a maker of functional art pieces, designed with intention and built with soul.

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