Global Market Expansion

Project Title:

Global Market Expansion – Online Gaming Industry

Client:

International poker brand

Agency:

Digital Strategy & Performance

Project Overview:

The goal of this project was to support the global growth of a major online poker brand through a data-led programmatic approach we designed and executed. The engagement began in Ontario, Canada, establishing market presence under a new regulatory framework. Following initial success, activity scaled across Canada, Mongolia, Hungary, Braz

il, and the UAE, positioning the brand for sustained international growth.The partnership focused on introducing advanced programmatic trading platforms, expanding audience reach through first-party data, and building a long-term operational foundation for the client to bring programmatic capabilities fully in-house.

Objectives:

• Launch and grow the brand in newly regulated and emerging international markets.
• Drive user acquisition and brand awareness efficiently through programmatic media.
• Integrate multiple trading platforms to diversify access and improve performance.
• Leverage first-party data to build high-value audience segments and expand prospecting.
• Negotiate private marketplace and programmatic direct deals to secure premium inventory.
• Support the internalisation of programmatic trading, audience management, and reporting.

Method:

• Multi-market programmatic activation.
• Cross-platform trading integration.
• First-party data expansion and segmentation.
• Strategic PMP and direct deal negotiation.
• Capability development and operational handover.

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Approach:

The project began with the launch of programmatic campaigns in Ontario, using first-party data to identify core audiences and optimise conversion efficiency. Once the framework delivered consistent results, activity scaled nationally across Canada, introducing additional trading platforms to diversify inventory access and improve cost control.

As performance matured, the strategy expanded globally, adapting creative, targeting, and buying models to local regulations and audience behaviour across Mongolia, Hungary, Brazil, and the UAE.

We managed the introduction and configuration of multiple DSPs, negotiated programmatic direct and PMP deals, and oversaw audience and pixel setup to ensure accurate attribution and data flow.

In parallel, a transition program was developed to train the client’s internal team — covering trading, audience segmentation, and reporting — allowing full operational independence once expansion goals were achieved.

Results:

• Successful brand expansion across five international markets.
• Improved market share and player acquisition across all regions.
• Established multi-platform programmatic infrastructure.
• Enhanced utilisation of first-party data to drive scale and efficiency.
• Full in-house adoption of trading, audience management, and reporting systems.
• The collaboration delivered both immediate growth and a sustainable internal model for continued success.